Music
Sofía Reyes: La Crisis Era
- Client: Warner Music Latina Inc.
- Agency: Mith Media
- Campaign: Launch Single “BI”
- Year: 2024
- Role: Creative Direction
After 15 groundbreaking years in the music industry, Sofía Reyes enters a fearless new chapter:
La Crisis Era—a bold reinvention on her own terms. Unapologetic. Emotional. Deeply introspective.
With a defined creative direction in place, we built a cohesive visual universe that informed every touchpoint of the era’s launch. At its core is an identity in flux: a woman undergoing emotional metamorphosis and emerging more empowered, embodied, and self-aware than ever before. A visual identity rooted in rebirth and transformation.
“BI” Single Launch
The rollout began with the release of BI, a single that taps into the primal urge to surrender to instinct. It marks the first step into La Crisis Era, capturing the emotional unraveling that follows heartbreak, and the liberation that comes with it.
Cover Art:
The BI cover art reimagines Sofía as a modern Venus, emerging from a surreal, reflective body of water that symbolizes both her past and future selves. Positioned at the center of a shimmering surface, she radiates confidence and reclaimed power. The image captures the duality of strength and softness, signaling a transformative emergence into full self-expression.
Music Video:
In BI, Sofía surrenders to impulse in an intimate, cinematic journey with co-star Stefi Roitman. The video captures a woman reclaiming her narrative on her own terms.
Unfiltered, emotional, and unapologetically hers.
Deliverables
Visual Rebrand
Launch Single Artwork
Cover Shoot
Music Video