Music
Sofía Reyes: La Crisis Era
- Client: Warner Music Latina Inc.
- Agency: Mith Media
- Campaign: Launch Single “BI”
- Year: 2024
- Role: Creative Direction
After 15 groundbreaking years in the music industry, Sofía Reyes enters a fearless new chapter: La Crisis Era—a bold reinvention on her own terms. Unapologetic. Emotional. Deeply introspective.
To mark Sofía Reyes’ reintroduction, a creative direction was built around the idea of an identity in flux: a woman undergoing emotional metamorphosis and emerging more empowered, embodied, and self-aware. A visual universe rooted in rebirth and transformation.
“BI” Single Launch
The rollout began with the release of BI, a single that taps into the primal urge to surrender to instinct. It marks the first step into La Crisis Era, capturing the emotional unraveling that follows heartbreak, and the liberation that comes with it.
Cover Art
The BI single cover art reimagines Sofía as a modern Venus, emerging from a surreal, reflective body of water that symbolizes both her past and future selves. Positioned at the center of a shimmering surface, she radiates confidence and reclaimed power.
Music Video
As an extension of her new chapter, Sofía and co-star Stefi Roitman explore La Crisis Era in an intimate, cinematic journey.
Deliverables
Visual Rebrand
Launch Single Artwork
Cover Shoot
Music Video