Olivia Rodrigo "Get Him Back!”

For the launch of Apple's iPhone 15 Pro, we crafted a 360° integrated campaign spotlighting Olivia Rodrigo's highly anticipated single, "get him back!". This campaign seamlessly showcased the iPhone 15 Pro’s advanced camera features through the lens of pop culture, delivering an unforgettable, visually stunning launch experience. Featuring a captivating music video and a robust social media strategy that trended globally, the campaign set a new benchmark for product launches.