Art
179 Deli
- Client: Live Nation
- Campaign: Dreamville Fest
- Year: 2024
- Role: Artist
179 Deli was a bespoke pop-up installation created for Dreamville Fest 2024. It paid homage to the iconic corner store in Jamaica, Queens, immortalized in the cover art for Bas and AJ Tracey’s track 179 Deli.
Equal parts functioning general store and immersive art piece, the installation blended the visual language of New York bodegas with Dreamville’s surreal spirit. Stocked with festival essentials and wrapped in hometown nostalgia, it transformed a utilitarian structure into a cultural anchor, channeling themes of heritage, ambition, and community.
More than a nod to where we come from, 179 Deli honored the humble neighborhood spaces that shape identity. It stood as both celebration and symbol, reminding us how far those origins can reach and inviting festival-goers to step into a world of creative possibility.
Credits
- Executive Producer Nadia Elalighe
- Art & Exhibition Operations Manager Esther Robinsun-Abrams
- Art & Exhibition Operations Coordinator Natalya DeGrasse
- Creative Strategist Devin Feldman
- Graphics Daniel Hyo Kim
- Copy Itxy Quintanilla
- Programming Hailey Nail.Salon