Commercial
Baby Face
- Client: Apple
- Agency: TBWA\Media Arts Lab
- Campaign: Global OOH
- Year: 2024
- Role: Art Direction
"Baby Face" was a global OOH campaign under Apple's renowned "Shot on iPhone" series. This campaign featured 30 different babies, aged four to 12 months, capturing their candid reactions with the iPhone's improved edge detection, allowing for the flexibility to turn any photo into a portrait after capture. These adorable baby portraits were displayed across various OOH placements worldwide.
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