The California Avocados Commission (CAC) Campaign from MullenLowe LA raised awareness of avocados local to the Golden State. The inspiration for the new campaign was in the word: Avo-CA-dos; which MullenLowe LA collaborated with local artists to emulate different iconography related to CA for this 2021 signature event.
I was asked to create a spot that embodied California’s light & color essence. I was inspired by the iconic motel signage found throughout CA’s fwys. The color palette channels CA’s nostalgic lux sunsets and the vibrance of its heritage while the Old English font adds a contemporary edge to a vintage aesthetic.
CD — SEAN WRIGHT
ART & DIRECTION — GINGER Q
DP & CO-DIRECTOR — ERIK ROJAS
PHOTOGRAPHER — MATTHEW E. KAVANAGH
ART PRODUCER — KARLY DEWEES
MIX — ANDREW LEVINE
COLOR & VFX — GABE SANCHEZ & ROUNDHOUSE POST