California Avocados Commission – 2021 Artist Series.
For this project, I was asked to create a piece that embodied California’s neon essence. I was inspired by the iconic motel signage found throughout CA’s fwys. The color palette channels CA’s nostalgic, lux sunsets along w/ the vibrance of its heritage, while Old English font adds a contemporary edge to a vintage aesthetic.
ART & DIRECTION — GINGER Q
DP & CO-DIRECTOR — ERIK ROJAS
PHOTOGRAPHER — MATTHEW E. KAVANAGH
MIX — ANDREW LEVINE
COLOR & VFX — GABE SANCHEZ & ROUNDHOUSE POST