Categories:> , ,

CAC – 2021

  • Client

    MullenLowe U.S.

PROJECT DESCRIPTION

California Avocados Commission – 2021 Artist Series.

For this project, I was asked to create a piece that embodied California’s neon essence. I was inspired by the iconic motel signage found throughout CA’s fwys. The color palette channels CA’s nostalgic, lux sunsets along w/ the vibrance of its heritage, while Old English font adds a contemporary edge to a vintage aesthetic.

.

PRESS

CREATIVE TEAM

ART & DIRECTION — GINGER Q

DP & CO-DIRECTOR — ERIK ROJAS

PHOTOGRAPHER — MATTHEW E. KAVANAGH

MIX — ANDREW LEVINE

COLOR & VFX — GABE SANCHEZ & ROUNDHOUSE POST